About Us

Since 1910, the good people of northwest Wisconsin have come to Sather Jewelry to celebrate their love. What began as a small-town jewelry and watch shop has grown into a trusted family tradition spanning generations. Through world wars, changing fashions, and modern technology, one thing has stayed the same — our commitment to serving our neighbors with honesty, craftsmanship, and genuine care.

We’re proud to call Spooner home. The people here value hard work, family, and community — and that’s exactly what our store stands for. When you walk through our doors, you’re not just another customer; you’re part of a story that’s over a century in the making.

Before you even reach the front door, you’ll notice the timeless street clock standing tall outside, a nod to the generations who’ve come before. Step inside and you’ll be greeted by the warmth of our historic building, from the Brazilian walnut floors and ornate tin ceilings to the original National Brass cash register that still shines proudly on display.

Every detail inside tells a story. Handcrafted cherry-walnut cabinetry, glowing crystal chandeliers, and a sense of old-world charm meet modern-day craftsmanship and technology. It’s where the romantic past and the high-tech present come together, creating a place where possibilities sparkle as bright as the diamonds in our cases.

Sather Jewelry isn’t just a place to buy jewelry, it’s where memories are made. From engagement rings and anniversary gifts to heirloom restorations, we take pride in being a part of life’s most meaningful moments.Our in-house jeweler combines traditional skills with modern design tools to bring your vision to life. Whether we’re resizing a ring, creating a custom design, or helping you choose the perfect diamond, we approach every project with care and craftsmanship you can trust.For more than a century, our promise has remained simple: treat people right, do honest work, and create jewelry that celebrates life’s most cherished milestones. That’s the Sather way — and we’re proud to keep that tradition shining bright in the heart of Spooner.

Our Story

A Space Where History Meets Heart

Crafting the Future

Our Talented Staff

Client Testimonials

My Bag

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